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Hello, I'm Phil...
I’m a working licensee with my own country pub, and over the last 29 years I have built and developed 5 different pub businesses, so I understand what it’s like to be who you are and do what you do.
In 2009, I was fortunate enough to win BII Licensee of the Year, and since then I have had the pleasure of meeting and working with lots of great licensees, determined to make their pub business more successful.
I realised quickly that one of the biggest challenges faced by almost every licensee I met was that they either did not have, or did not use, a database of their customers’ information, and therefore weren’t in a position to effectively market their business to their customers…
…And so the Pub Marketing Circle was born!
Our mission is simple: We want to help fellow country, rural and village pub owners and operators learn how to attract lots of the right customers, keep those customers loyal, and enjoy a lifestyle that reflects the hard work you do!
So, how do we do that?
The Pub Marketing Circle is unique: We operate the only customer loyalty and marketing programme in the UK built specifically for country, rural and village pubs. Developed by a successful, award winning, working licensee, our system is the product of experience, and so we know for certain that it works!
At the core of our business is our automated ‘Customer Loyalty Programme’: Designed to drive footfall, increase spend per head, and ultimately cultivate a thriving, loyal customer base; our programme offers your customers a more rewarding and engaging customer experience, that will keep them coming back for more…
Our ultimate objective when we work with any licensee is to provide complete peace of mind that your pub is being continuously marketed in a personal, professional and engaging way to the right customers, at the right time, without you having to lift a finger!
What we provide, in a nutshell:
- Introduce you to a profitable customer loyalty programme that is simple for you to use, and completely ‘done-for-you’.
- Create, design and print your cost effective marketing materials that will guarantee get you lots of new customers.
- Implement creative and profitable campaigns that will bring you more customers and profit to your pub.
- Build you a loyal community of customers to whom you can market your offer and leverage to positively manage your PR.
- Help you understand how marketing should be a profitable investment in your business.
So, if you want to be the pub everyone is talking about, have lots of happy customers and earn the income you know you deserve…
Congratulations, you have come to the right place!